We believe more new designs will drive the new era of successful businesses because the world has already changed in recent times and continuing to change day by day. It has changed the way we live, and our needs as a customer. So companies must change their offers to match their customer’s new needs or face the consequences.
So every business needs a systematic method to create a simple process to modernise their existing business. Such methodology requires a combination of proven techniques and the ability to vet, adapt and adopt new technologies and a new way of doing business fast. So that is what we have done with our “modern business” and created a business success navigator program and a community to help those companies aspiring to improve their company performance by design.
The purpose of modern business is a systematic methodology to improve the performance of companies by design.
For example, look at companies like Netflix, Google, Apple and Etsy. They deliver incredible value by offering and helping many other creators and companies get their creations to the marketplace. Customers get better value and experiences.
So in the future, that businesses will survive by not just mimicking other companies but by doing extraordinary innovations that are customer-centric.
The design of the businesses has a direct relationship to the bottom line. When the relationship between the business design and the bottom line is clear to the business owner, entrepreneur and the creator and the people working for them and working with them, that is when a company will get a high performing organisation that will “knock their competitors out of the park.”
When companies become high performing, they will outperform competitors, deliver incredible customer experience and change the way they interact with the world.
We are living in a world where products are becoming less and less important to people. Instead, we value better service and the experience we get from a product.
For example, one only needs to look at how the car industry has been changing over time from the past few decades. And today, we have Uber with an individual sharing their vehicle for their transportation, and perhaps in not so distant future driverless cars serving the surface transportation needs of individuals.
So, in a nutshell, with the modern business, we coach and train using our proprietary blueprint to transform companies to achieve high performance systematically.