The modern business logo symbolises the purpose of products and services we offer to help our customers grow their company. The logo represents our mission to help companies survive, thrive, and dominate their respective market sectors. We do this by combining proven techniques and creative and transformational changes using design thinking.

Thinking is all about developing an intimate understanding of the customer wants and needs. Inventing is about using creative thoughts and ideas to create new and innovative products and services that do not exist now. Innovation is about developing a competitive internal value chain.

This article describes four types of growth available to most businesses and explains the frame of thinking behind each growth type. Getting clarity of your chosen growth path/s will help reduce overwhelm and confusion.